I haven’t done any web analytics for a little while, so I thought I’d ease myself into my research by watching Avinash Kaushik’s video. The author of “Web Analytics: An hour a day” gives a really nice general introduction to web analytics here (see my identi.ca stream for my notes as I went along). I’m not going to do an introductory post on web analytics here: for that the best place seems to be Avinash’s blog. Often when I go to talks and lectures, the most interesting part is the questions, and this again proved to be the case here. The four questions I noted down were (see the video for the answers):
Can you use internal site search to find out what people want?
What tools can you use to analyse open ended responses?
How do you segment customers in demographics groups?
Do you have any advice for doing web analytics on customer support websites?
